Tell us a bit about who you are and the people you reach
Led by visionairies in digital execution from startup to mainstream commercial business, we provide Shopper Marketing Thought, Collaboration, Synergy, and Execution support for traditional retail channels and the CPG products they sell. The company name is not two short words insered into it's acronym, it is much more. IIAMM is launching to accomplish key deliverables to our partner clients: Innovation, Inspiration, Activation, Motivation, Measure.
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There are many abstract ideas people use to meld the past traditional methods and the digital communications. IIAMM bridges the out of box thinking into In the Box executions that provide measure and long-term viability.
Our Audiences are Consumer Package Goods(CPG) companies and large retail channels like grocery, pharmacy, mass merchandisers, and value stores.
Our target is not used to thinking digitally when it comes to shopper communications and needs assistance to understand the merging of traditional and digital (web, email, social, mobile) communication. Our target audience is traditional in their approach to consumer communication, as such, they are adverse to change but are bottom line orientated, so change with measured success is viable.