I am starting a new website and need a fun logo. The pet industry is very personal so website for this industry can be tricky. I want the logo to portray that I am a real person, trustworthy, fun and young. I want the logo to portray my personality while still branding my site. I manage and run a dog facility in Chicago, I own a dog, and have lots of advise to provide on this site. I like clean, modern, but fun/creative designs. It should be eye-catching and stand out in the pet industry- no plain ol dog bones and paw prints :) I have a very colorful personality, but I want to make sure it is modern and clean at the same time. My site is going to be greens and blues, maybe a real grass background. Overall, I love dogs and want to make a site for dog lovers that want the best for their kiddo! Think yelp, but for the doggy dog at heart. I am a young professional, blonde, trusted source of dog information, have a chihuahua and black lab, work with dog rescue organizations and manage a premier dog facility in downtown Chicago. This website will be designed to fetch the best for the client's dog.
My target audience is dog lovers across the US, all major cities from San Diego to Chicago that are searching for the best service for their dog, from dog daycare, grooming, boarding, to foods and nutrition. The staple of the market for this site is their love for the dog. These people want the best for their pooch, they want someplace where they can get advice on where to take their dog and from someone they trust. This site will have a very personal feel and incorporate my personality into it so people feel they have a trusted source for information.
Fun, young, incorporate dogs or dog idea somehow, modern, simple, clean, colors will mesh well with blues and greens (those will be the colors of the website). Designer really has a lot of creative wiggle room. I don't want the logo to feel anonymous- it should be personal and something that dog lovers will feel comfortable with, but not cheesy. I can't stress enough that this site has to feel like a trusted source for information and the logo has to really brand that. I don't like a cluttered feel- I love Apple's marketing- clean, crisp, simple but young and fun. Overall, I am young, fun, urban, outdoor lover, sporty and love dogs. Dogs rule my life- and I want dogs to rule my website and logo.