This is a brand new electronic product launching Jan 2011. It is in the automotive industry and will be sold mostly to retail purchasers.
Tell us a bit about who you are and the people you reach
We are targeting anyone who owns a vehicle with a standard automotive-type battery. This includes motorcycles, recreational vehicles, automobiles and most trucks.
Our purchasers will be the average vehicle owner who wishes to improve the reliability of their vehicle. We will be selling both over the internet and at retail outlets where automotive products are sold.
The device itself is rather small and goes under the hood of the car. We have about one inch by one and one-half inch of useable space to fit a logo or the unique typeface. The background will be black and very likely the logo/typeface will be silk screened on the case. Therefore, one to three colors maximum. We are looking for a unique logo or typeface for Battery Marvel that gives the correct impression. It has to be relatively simple, uncluttered and bold.
The product is built to automotive specifications and therefore can be described as reliable, sturdy, useful and increases safety. However, it is also software driven and includes state of the art technology. So it is also intelligent, with a lot of technology packed into a small space. It connects to the vehicle's battery to the + and - battery terminals and those characters might be worked into the design in some way.
We are looking for either a unique typeface that says- Battery Marvel- and suggests it's computer intelligence or a logo. We are looking for something more imaginative than the outline of a battery as part of the logo.