I am developing a series of training courses that explore the four topics of leadership, communication, teamwork and productivity. I am really passionate about what I do because I have seen what a difference good communication skills can make to a person's confidence, relationships, career prospects and influence.
Our values are that the training should be...
Enjoyable - Because this is what makes life worthwhile.
Reliable - Quality courses, delivered professionally every time.
Valuable - Our courses have immediate practical applications and will be recognised by employers as such.
We are a highly socially responsible organisation who donate a percentage of proceeds to charity and a percentage of places on our courses to aid individuals who are experiencing hardship or whom aspire to return to the workplace after a period of absence.
Tell us a bit about who you are and the people you reach
The training programme will be open to all, however my target audience will typically be aged 25-55, English speaking, professional people based in Europe and Australasia. Both male and female clients will be equally encouraged to join however the pricing will position the brand at the higher end of the socio-economic scale.
Clients will typically be motivated to improve their communication skills for one of these reasons.
- Taking on a management position for the first time.
- They want to improve their success with sales, dating or interviews.
- They have a speech to prepare for (weddings, award ceremonies etc).
- They would like to overcome social anxiety or low self-esteem.
- They would like to learn how to deliver entertaining presentations.
- They would like to improve the quality of communication in their relationships.
I am looking for a brand logo with the name of the organisation "The Art Of Speaking", an optional strapline (use "Building confidence in Communication") and a motif that symbolises the four domains. These being Leadership, Communication, Teamwork and Productivity. I am thinking of something that looks like a cross between diamond (four diamonds inside a larger one) and the Microsoft Windows Logo. There should be a different colour used for each of these four domains.