We are a large, multi-branch textile and homeware retailer in the UK, rebranding and relaunching an existing discount website!
The site will sell PVC tablecloths and oilcloth, as well as all manner of tableware and homeware accessories.
We are modernising an already successful format in order to appeal to a wider audience and streamline our sales catalogue.
Tell us a bit about who you are and the people you reach
18 - 70! But mainly around late 20's to early 40's, trying to appeal to young Mums and growing families. We operate in the retail sector so aren't trying to appeal to trade buyers.
We have a website in place at http://www.curtainfabrics4less.co.uk, and the colour schemes here will remain the same, whilst all images and products, categories etc are going to be changed. This means that the colour scheme must reflect the black, silver and purple incorporated into the site, and also relate to tablecloth, tables, kitchen textiles or something similar.
We want a modern, sleek logo that matches the dynamic of the site without being too complex, and it probably needs to contain the brand name.