I'm a 36 year old single female that's taking the plunge and starting my own business (no, this is not a personals ad)! I've always loved animals, have owned and/or worked with dogs most of my life and am so excited to start this new venture! I feel a good logo is important when it comes to a business like mine and I plan to use this design across all aspects, so I want it to make a statement. I plan to provide as much information as possible, give feedback, and guide designers to the goal I'm hoping for. Are you up for the challenge?
Tell us a bit about who you are and the people you reach
This part is quite simple..... my target audience is dog owners. Initially I will be "paw'd" up with my friend that owns a dog training business so the market will be existing, but as the business grows I will target new dog/puppy owners and possibly advertise in veterinarian offices or pet stores. Also, my initial target audience is located in a more affluent, wealthy area.
After the 1st writing of my brief I have re-thought my "requirements" and realized that I probably put too many limitations and/or instructions. Although I really like what I've received based on my previous brief, I would really like to see the CREATIVITY of the designers! After all, that is the whole reason I'm holding the auction!
I will tell you my favorite color is purple and would love it if that could be incorporated into my business.
If you wish to incorporate my tag line its....
Keeping your dog active, keeping you both happy.
I'm looking forward to your entries!
Thanks and good luck!