We are an Australian farming family in the midst of starting a new business, "Farmers Beef Direct" and therefore require a fantastic, eye-catching logo. Our farm is central to our business. We will be an online business, supplying our customers direct from our paddock to their door, with beef grown from our own farm. Our farm is always lush and green and is full of the happy, contented Charolais breed of beef cattle. As a family with young children, we pride ourselves on our core value, that being good old-fashioned country honesty.
We want to give our customers the opportunity to buy direct from the farmer so the profit stays with the farmer. Farming families are declining rapidly, partly due to the big supermarkets greed. We believe consumers will want to buy our beef for some of the reasons below:
1. The profit goes directly to the farmer
2. The beef is guaranteed fresh and hormone (growth stimulant) free
3. Cattle are free-range, grass fed and ethically farmed
4. Customer gets 100% beef. Guaranteed no additives or preservatives
5. Customer makes great savings
6. Convenience. Beef is vacuum sealed in meal proportions and delivered
to the customers door
7. Beef is of the finest quality and taste
8. Our belief that we would never supply our customers with beef that we
wouldn't be happy to feed our own children
Tell us a bit about who you are and the people you reach
Mostly targeting families, but really any red meat eater. Our product is exceptional but is of a realistic price, so can be afforded by a broad range of incomes.
We would LOVE to see some CREATIVITY with our logo. The logo needs to draw on the emotions people associate with the typical farm/er. i.e. honesty, fresh, clean. The logo must be stylish. We're not keen on cartoon type logos. We don't mind if you would like to try something with a silhouette. We had a thought that the Charolais breed of beef cattle could possibly be the central focus in our logo. Please note, we have beef cattle not dairy. Although the Charolais breed is white in colour, this does not have to be reflected. It's just that we love their shape. Feel free to experiment with colours. The logo needs to read, "Farmers Beef Direct" and the font should be clear. We had an idea of the font looking like it was branded (burnt) on, but we are not totally set on this concept either. We are undecided if we should incorporate two tag lines into the logo, those being, 'Finest quality' and 'Ethically farmed'. Maybe submit your designs with and without these tag lines so we can gauge if the design looks too busy/messy. We will give some further guidance as we start to see something that we find eye-catching and stylish. Also, our domain address is farmersbeef.com.au
This needs to be on the logo too, but smaller and less prominent.
Looking forward to seeing some uniquely creative designs.
Thanking you all in advance for your creativity and brilliance.