We are a group of men who are fed up with fake-hyped Yelp restaurant ratings. Furthermore we want to counteract the all these "girlie girl I´m vegan and only eat bio" food blogs.
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
we are looking for an urban illustrated logo focusing on the keyword manly men (masculine art), maybe in some sort of satiric way, that may can be extended to different segments. for starting we are looking to use it for our foodblog but in the long run, we want to use it also for merchandise and subbrands (e.g. manly man food blog, manly man street wear)
Attached you see our current Logo - please check that the new one is not in a specific style (asian, italian etc.) because we test nearly every food. Furthermore the new logo should be less "hipster" than the old one.
As we don´t have in mind something specific - just be creative. The Logo should be really unique.