My Donor Cycle
My company takes an intended parent and an egg donor from the time they find each other to the time the embryo transfer takes place. We book travel, coordinate with clinics, hand hold the intended parents, manage the egg donor and communicate status to many parties. It is our job to keep everyone in the loop and assure a successful embryo transfer. We are forward thinking and highly technical with our web applications.
Intended parents who have been struggling with fertility and feeling out of control. They are not new clients. They will find the website via a referral from one of our employees and will use our brand primarily to track the progress of their donor cycle.
A circular (for cycle) might work well. Soft colors. Calming and peaceful but trusted as a source of security and good work. Initials of the brand name can be used after a symbol.