Tell us a bit about who you are and the people you reach
A Mexican radio station centered on programming pop music from the 80’s to the present.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are creating a new FM station in Mexico, so there is not a current logo or anything. Our main target audience is defined as men and women from 25 to 40 years, middle class. Our programming consists on Pop music from the 80s to the present, 80% on Spanish, 20% on English. The name of the radio station is +Pop FM 95.7, in Spanish is read as “más Pop FM 95.7” (More Pop FM 95.7 in English). It is important that the design communicates two things: We play pop music from the 80’s to the present and we sell entertainment. Our distinctive element is going to be the “+” sign, so it needs something special and attractive. Also, it is very important to highlight the frequency where you can find our station, that is, 95.7. To anyone interested in this project, I will keep in touch several times a day and provide feedback. Please feel free to propose.