The logo must show the three concepts represented by our name, “Blue”, “Owl” and “Fusion”. Some shade of blue. For “Owl”, this is to represent “insights” as in finding information that is usually kept in the dark and bringing it into the light. The owl is not sleepy and sitting in a tree! For “Fusion”, this can represent either the idea of bringing things together (i.e. connecting sales and services departments in a company, connecting a company to its customers) or a "fuse", defined as a “burning device for communicating fire to fireworks, antique gunpowder munitions, or blasting caps” and therefore focuses more on ignition, spark, etc. Or something else.
We want a design that is a sleek and innovative look, very business- but perhaps a bit playful. It should look good in black and white, and be available with a transparent background.
We like the owl eyes picture (attached) simply as a bit of inspiration, for its intensity. We don’t want anything that looks like a traditional owl with monocle, such as those often used for training programs (see training attachment). We also don’t want it to be cute or child-like such that it would work on products for children or is “crafty” (see crafty example).
The files we will require are:
Print file format - .ai (CMYK) and .pdf (including vector fonts)
Web file format - .jpg and layered .png (RGB)