First, it is FUELL and not FUEL. I can’t go with FUEL because of TM issues but I want to hide the second “L” in the design as much as possible. We believe the new ambience and design, which will represent the rich textures and images of the automobile industry, will reflect a space that will FUELL social and business interactions. Our simple cuisine and focus on local spirits and brews will FUELL and fulfill the desire of our guests and patrons to experience the flavors of the region. Not only providing the power to move the vehicles – whether from traditional sources or battery; Fuell is also meant to describe what powers you; it’s a source for energy, sustainment and nourishment. The restaurant will have a sleek look and have design elements that are automotive inspired.