The logo should be fun, abstract and definitely something artistic. When I make cakes I look at them more as though they are a work of art rather than a just a cake.
Suggestion: maybe instead of drawing a decorated cake for example, the logo could be just an outline or sketch of a cake.
Color: Attached is a DRAFT Mockup of the home page to show you colors only as a reference only.
We only want SOME color in the logo, not too much. so it would be nice to have some colour in the logo but not too much. Please incorporate SILVER into the logo.
Font: Writing should have some movement on the page so: curls, offset letters or words, calligraphy, handwriting etc.
Thank you and we look forward to reviewing and commenting on your designs!