Fresh Fitness Cuisine
Fresh will be a retail store where health conscience & fitness minded people can run in and grab food for 3-4 days at a time, along with a bottle of wine and a bouquet of flowers. This is not a 'weight loss' concept like Jenny Craig or Weight Watchers, instead it's a store that offers a 'Lifestyle' for people who are always on the go. If you're familiar with the Eatzi's concept, it's sort of like that but much smaller an more health conscience.
In addition to selling prepared meals, we will offer nutritionist consultations, boot camps, private cooking classes and '28 day challenges' for those customers who's goals are primarily weight loss. We're also going to have monthly farmers markets outside the front of the store :)
Fresh is targetting health conscience busy people who are always on the go...working professionals, single adults who either don't like to or don't have time to cook, and empty nesters who are tired of cooking every night. Our customers are both men & women between the ages of 24 - 45.
I need a logo to represent Fresh and everything that it is! The logo needs to stand out and make people take a second look. Be as creative as you can be. I like the word Fresh and Fitness Cuisine should just be the tag line....Fresh in big letters with fitness cuisine in small type underneath. (If you have a better name suggestion, I would love to hear your thoughts!)
To give you an idea of my taste, I like the http://www.fresh.com website and logo. I like http://www.cravecupcakes.com logo and website and I like the logo that was created out of 99designs.com for Sweet Lola's Yogurt Bar.
I am thinking it might be nice to have a little cart with a black and white awning or a bowl of fresh food or fruit with fresh on the bowl? Just my most recent thought.
I'm liking what you are all coming up with, but we haven't gotten there yet. What about a dish with the word fresh in it or on top of it?
What do you think of when you think of eating healthy? How would you portray my image?
The location will have a lofty feel with stained concrete floors and visible ceiling joists and air conditioning units. The walls will be white and there will be a large fabric sheath on the ceiling to lower the eye visually. I like clean simple lines.
Good luck designers!