I'm a biology teacher who started a biology website at http://www.interactive-biology.com. At the website, I provide Videos, Resources and Games for other biology teachers, and biology students who are struggling in Biology, or who want to enhance their understanding.
The purpose of the website is to make biology fun and easy to understand. I'm trying to make it a very personal website, so that my audience feels as if I'm talking directly to them, on their level. It should feel as if they are dealing with a person, not some big company.
However, even though the it should have a personal touch, I want the design to be professional, so that they get the impression that a lot of thought and planning went into every aspect of the site, even the logo.
Tell us a bit about who you are and the people you reach
My target audience is people who are interested in biology, from High school biology students all the way through Graduate students in Biology. However, the main focus will be upper-level biology students. The typical biology student I am targeting will be those that are struggling to understand complicated biology topics and are looking for someone to break it down so they can understand it.
My secondary audience is biology teachers who are looking for resources to help their students do better.
The logo should say: "Interactive Biology", with the subtitle - "Making Biology Fun".
I'm looking for something that is relatively simple, but elegant and fun. I should be able to use the logo in my header at http://www.interactive-biology.com, in addition to as the logo that appears on my videos. I would like it to have some element that can be animated in the future for my video introduction.
Feel free to be creative in the design and colors, but keep the following in mind:
1. There should be some kind of graphic (see examples logos below), in addition to the text. The graphic should be something that depicts the concept of biology being fun.
2. The typeface should be clear, simple and bold. I want something that stands out. Again, being careful not to be too fancy.