We currently run a successful widget advertising and content business called JuiceBoxJungle (http://www.juiceboxjungle.com). We are launching a new biz called Juice in the City, which offers great local deals and content for moms.
Tell us a bit about who you are and the people you reach
Hip moms, urban and suburban.
We'd like to stay loosely within our current color scheme, but not exactly within it (we like plum, raspberry, orange and lime but not ALL together), and put a new illustrative flair to this brand. We definitely envision a city skyline as part of this logo, along with the name. Fruit may also appear :). Most likely the city skyline is roughly sketched, playful, and done in black thin line. Must be clean and modern but playful. A cross between our current logo (attached below) and the illustrations on http://www.dailycandy.com. We like their whimsical drawings on that site but do NOT like the watercolor sky skyline they have. We'd like to have illustrations but definitely have our own twist on what DC is doing.
Attached is our current logo. Also attached is an example of what we consider to be closest to what we are looking for, from Daily Candy (obviously this is not a logo, but just a "look" we like).