3. The nature of our business:
This is a fun website for people to air their dirty laundry without hurting feelings, reputations or their own dignity after a relationship has ended. Readers submit completely anonymous letters to their ex-boyfriends, ex-girlfriends or ex-friends as a way to address final thoughts or feelings they had about the relationship (without using names or identifiers). Think of it as closure with an edge.
Tell us a bit about who you are and the people you reach
4. The style we want to communicate to our readers:
Fun, clean & welcoming/friendly (with a dash of cheekiness). I want this logo to feel welcoming to all age groups and genders leaning slightly towards the 20- and 30-something demographic.
Blue or green or turquoise or purple (as long as it doesn't look too “girly”). NO Pink.
7. Extra comments:
I plan to use the accent colour in the logo as the background colour on a large part of my homepage. I would like the Ex to be in a white font with the solid accent colour in the background. The word Letters will be in the accent colour with a white background. But don't stop there! I'd definitely like to see some kind of icon for this project that I can use throughout the branding process on social media and the website itself.