zenbunxious is a new, global lifestyle brand that is set to launch in 2011. The brand will include apparel, accessories and travel solutions. The tagline for zenbunxious is "inner stillness. outer adventure." The goal of the brand is to celebrate and balance the dichotomy of our lives . . . the calm and the chaos, relaxation and excitement, depleting and recharging.
The target market for the brand is from young kids to the 35 - 44 year old demographic. We anticipate the bulk of purchasing will be from young and middle aged parents with the majority of buyers being women.
The logo will be used in multiple spaces : website, blog, apparel and packaging.
The logo should be simple and clean while conveying the dichotomy of the two diametrically opposite portions of the brand.
the "zen" side = simplicity, serenity, calm, relaxation
the "bunxious" side . . from the back portion of rambunctious = adventure, excitement, chaos, exploration
I'd like the tagline "inner stillness. outer adventure." included in the logo.
I'm drawn to simple fonts such as the Sansation family but I'm extremely open to other fonts.
I like the look and feel of all lowercase but would be open to other ideas.
The Color Palette file attached has a similar color scheme to what I'm drawn to for the brand. Again, other creative ideas are welcomed.