We need a logo for a new service that our established company is launching. The logo will be used on our website, letterhead, business cards, etc. as well as on vehicle wraps and uniforms.
We will want this logo in various formats - AI, EPS, and JPG, high resolution in small size for print and large size for billboard advertising.
My Green Home Plan by Magrann
What inspires you and how do you envision the design for your business?
MaGrann Associates is launching a new service for homeowners. We are experts in home energy efficiency and we differentiate ourselves by looking at the entire house as a system (equipment, construction, materials, energy use, occupant behavior, carbon footprint, etc.) We perform a comprehensive home performance assessment and energy audit and then provide the homeowner with an action plan which they can follow to save money, improve comfort and help the environment. The logo for this new service should convey the confidence of using an established company like MaGrann. In addition, we want them to know that getting an energy plan is easy, it's something homeowners can do to save money, improve comfort and help the environment. We want customers to feel like they are being innovative and proactive by getting an energy plan, and that they will know what to do next to achieve the greatest impact in their home.
- Item 1...Please visit magrann.com to see the MaGrann Associates loto. In order to tie the new service to this established company, we would like the word "MaGrann" in the "by MaGrann" to be in the same typeface as the company logo.
- Item 2...Overall look must be approachable, clever, clean and memorable.
- Item 3...Tag line is "Save Money, Improve Comfort, Help the Environment"
- Item 1...Don't want anything too "cartoony" or frivolous.
- Item 2...Don't want anything too conservative.
- Item 3...Don't need to match the magrann.com blue.
- Item 4...Don't want anything too complicated.