Growing Start-up In Need of an Identity - HELP!!!

Target Fuel

Good marketing is all about having the right message delivered to the right people at the right time. This holds true if you're building an online bulletin, a blog, an information site, or even a complete online retail store.

Trouble is, web sites these days aren't as effective as they could be, because they're built with complicated one-size-fits-all web platforms or they need technical people to get any job done, and that's a hassle. This means content is outdated and not relevant to what's happening in the world today!!

We're developing a solution that cuts through all the technical clutter. Our service lets marketers and site operators quickly develop and instantly launch targeted content anywhere on their web site, without the hassle and delay of a technical team.

Marketers and site operators can now react quickly to recent news and events, they can deliver content in different languages automatically, and they can finally connect the voices coming from their social audiences with the messages on their web site. No more waiting for the monthly update schedule - just do it.

Our service is about simplicity, ease of use, and flexibility all delivered into the hands of non technical people that have never been able to take over their web site and promote as easily as this.

We think that's cool !!!

Our service would be appealing to anyone looking to simplify the delivery and/or tailor the content on their web sites to specific user groups. This would include online retailers, online commerce (such as financial services) governments looking to serve content in different languages, or complicated sites that require extra help for the user at certain points.

Our buyer would typically be an online marketer or an individual that works as part of an online marketing or web analytics team. Our product is purchased based on a monthly subscription, and would typically be purchased after a trial, through the use of a credit card.

Competitors in our market offer heavier and costlier services that require more effort to integrate into a customer's web site. They generally cost more, and require a technical team to install, operate and administer - but who wants that?

This logo is for a start-up selling a software subscription to mid sized online businesses, top Internet 500 firms, and other companies with an online presence. We like clean easy to read fonts, nothing too fancy or intricate. No cartoons please.

We'd like to see some exciting and creative ideas around our name beyond the typical bulls-eye. Please no 'cross-hairs' as that's not the type of targeting we refer to when we target web site visitors :)

In marketing speak - 'Targeting' refers to the ability to direct a message to a particular group of potential customers. 'Fuel' refers to our ability to make the messaging as effective as possible. In effect, our name refers to our ability quickly and easily direct messages to web site visitors as effectively as possible.

With regard to a color background, we would be interested to see both with and without, as the logo will likely go on a web site with a color background and might get washed out without a background.

The logo should say "Target Fuel" along with any graphics that go with it.

We'd like to get file formats:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo

Thank-you everyone and good luck!!!