The following is a rough guide to our envisioned design. Please use each set of criteria as you see fit, if you have a really good idea that differs…show it to us!!!
We are thinking of an eagle as the University mascot. Other mascot ideas are welcome.
Primary Colors: Blue, Gold, used with warm highlights to give a welcoming, trustworthy feel.
All colors are welcome, but would like to incorporate blue in some way.
One of the main uses will be inside the banner of our website.
The wordpress theme being used can be seen at:
Should convey trust such as a college, university or authority news/information source. Should not come off as overly high-tech. Strong emphasis on the word “Income”, possibly through gold texture. Crisp, clean, empowering graphics. Has solid emotional appeal. Looks like a content rich website. Income is the focal point, but not in a tasteless way. Represents growth. Building wealth online over time through education. Has some “pop” to it. Looks cutting edge.
Does NOT look like: boring, dry, or get rich quick, tons of floating cash. Don’t want 1’s and 0’s digital coding language feel but basic technology icons such as a computer mouse are cool.
Definitely want to have a mascot, such as an eagle, with the brand.
Opportunity for future business with the winning designer as well.