it's a meatball restaurant and takeout. Will be great tasting meatballs but the place will have a theme around balls, so like ice cream. There is an obvious double entendre that I would like to play on without being too raunchy. The fact that the restaurant is in the traditionally gay part of town should also give us some leeway.
The restaurant hopefully will be part of a chain where local franchises will append their street name or town name. So Balls on ...
The slogan will be for the t-shirt. "Our meat in your mouth"
this is a proof of concept for a franchise presentation.