Tell us a bit about who you are and the people you reach
BetterCritters.com will be the web's premier source for the best probiotic supplement information. It will be fun, lively and engaging while educating the consumer why better critters = better health.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Probiotics are beneficial bacteria that line the walls of the intestines. Every human has a unique set of this intestinal "flora" - as unique as our fingerprints. There are good bacteria and bad bacteria. Taking probiotic supplements ensures you have better "critters" and therefore better health.
Logo should be fun and playful and above all exciting. Market will be somewhat upscale, trendy and health conscious. Tends to be female and over 40 and from a six figure income household. She is busy but very concerned about better health. She likes knowing she is getting the absolute best possible product regardless of price. So please bear in mind the sophistication of our market and don't be too simplistic or childlike.
Slogan is optional in the logo but will be, "Better Critters = Better Health"