Website that allows users to track and chart their cardio workouts. The site will have a simple UI, relevant visual feedback, and has a social aspect to share workouts with friends.
Right now the site focuses specifically on running and other cardio workouts (eg eliptical, bike, rowing machine). The purpose of the site is to provide a simple, easy to use interface to provide relevant, visual feedback to the users. The users will also have a social aspect that will allow users to share workouts and follow their friends.
The C and the S from CalcuSweat are both 'active' letters. I would like to see a concept where they are integrated as an active person as well as acting as the C and S for CalcuSweat.
I would say that the target audience would be active, educated professionals (male and female) between 20 and 40 years old.