Clean and Lean is the publishing and membership division of Bodyism.com.
Run by James Duigan - the personal trainer to Elle Macpherson & Rosie Huntington-Whiteley - Clean and Lean has published three best selling diet and recipe books.
The business is looking to re-brand in its own right, separate to Bodyism prior to the launch of its independent website and new business.
Because of the URL (cleanandlean.com) and Twitter's inability to support the ampersand character (&) in a hashtag we're going with the full spelling of the name "Clean and Lean" not "Clean & Lean".
We're not looking for simplistic pictorial marks like 'running men' or line drawing / clip art style representations of physical fitness. The physical fitness component is only a small part of the "Clean and Lean" philosophy. Which is as much about healthy eating and a happy lifestyle as it is about exercise.
Consequently We're open to pictorial emblems but would prefer an abstract emblem.
The Clean and Lean brand has published three books.
The design and colour palette of the most recent book is a strong indicator of the look and feel we would like to capture