We are a residential and commercial pool service company in the Palm Springs area. Our target audience are middle aged, successful people that own homes in the area as second, vacation homes. Some are retired.
I have attached a file that has a number of logos of pool service companies. The ones I am partial to are circled.
I am looking for a logo that is subtle and sophisticated. I want the viewer to know that the company has something to do with water (pools) but don't want to beat them over the head with it.