We are a design build general contractor that has created a specific niche servicing the needs of residential real estate developers (I also own a real estate development company). We provide a turnkey service that produces custom built (or fully remodeled) homes that sell at the top of there prospective markets. A small portion of or business is still made up of custom work for homeowners but is no longer our focus.
Purpose of logo/brand: This brand represents quality so we need this logo to look like it's an architectural firm when it's actually a construction company. This logo needs to add value to the brand, it needs to feel expensive but also creative. Clean lines and unique look so the icon/seal of the logo can stand alone.
This company has been growing quickly for close to seven years now. It is well established but it's brand is not recognizable. Once we complete this logo refresh we will start recreating all of the other branded materials. This logo is the corner stone of this transformation.
The company is run by a very detail oriented CEO. He loves what he does and he puts his passion into every single project. He is a perfectionist and his brand should represent that. His brand, starting with his logo, should tell a story about the company and about the attention to detail they use because they care about their customers.