We are looking for a logo that will fit in with our concepts and will clearly brand our identity in the market. We are an upstart company with over a year under our belts competing in a very large, older industry. New Breed Archery manufacturers archery bows. You can go to our website at Newbreedarchery.com and get our company history. We make excellent compound bows for the hunting industry as well as competition bows. Our marketing concept " Join the New Breed Nation". If you try to describe who we are, here is the best way to put it. We are a group of guys who got together to build a better bow! We want to redefine the industry with service and high quality products, free of defects, longer lasting, technologically advanced user friendly bows. And the great thing about us, we are already doing it with Dealers already set up Nation wide. We have three bow models available with the following descriptions attached.
Genetix- "It all begins with great Genetix"
Cyborg- "Shoot like a machine"
Nemesis- "Conquer your arch Nemesis"
* After this is complete we have over 21 more projects that we will be posting, so please get after it.
Tell us a bit about who you are and the people you reach
Our target audience is obviously #1 the Hunting Industry, but we also are involved in school archery programs NASSP. Another huge segment is the ASA and IBO National target competitions which extends well outside the hunting arena.
Almost a modern day indian theme, but with high tech thrown in the mix. Clean but concise in description. We have Kyle, the founder, who is very partial to having a bio hazard symbol incorporated into our logo and he also likes the Dark Crystal font.
Must use Dark Crystal Font
Must try to incorporate bio hazard symbol, not mandatory
No affliction type art we want something that is permanent and can stand the test of time