It is an actual gym (1 location) and online source of gym based knowledge that is sold as a product nationally.
The training concept is very different to normal gyms. We don't believe in machines of building 'beach' muscles. Our training involves movements that are functional. For eg we don't do bicep curls because you don't really use those muscles that way - we do do pulls that use the bicep muscle to achieve an actual task (ie to pull you up).
Our audience base is 60% female, 40% male so the colours need to be fairly unisex. It's a dynamic, community focused business that people can feel a part of.
The attached is the current log which is to masculine (colours) and the business is now called Functional Fitness Australia (Pty Ltd).