Tell us a bit about who you are and the people you reach
This services enables people who write software to programmatically give money to charity. A programmer might decide that he is going to give $20 to charity every time he is late to work. Now, if he can write a program that can tell if he is late to work, he can also have that program automatically donate $20 to charity.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
My target audience is programmers. They love geeky stuff.