This is online service product that assimilates market research, sales, marketing data , customer survey data, into one place online for the use of marketing leads, product managers, business managers, etc.
This is not a software tool, its a service we provide using BI tools.
The idea is to gather, assemble and present the data for the product managers so that they don't have to spend time in that data and get to decision making.
I was thinking of something very simple, something that just spells out impact. Perhaps incorporates a bar graph in one of the letters in a different color. Trying to signify that we are working with data and we are working towards action..