We sell web-based project management software to industry professionals.
The logo should be an abstract mark with the word "Jetstream" appearing somewhere in the design. Target audience are older business professionals so maturity/professionalism should be conveyed.
The logo should evoke feelings of air/sky, openness, simplicity, ease of use and friendliness. The product's concept is centered around its ease of use and clarity.
I'd like to avoid a literal jet/airplane in the design because this is for project management in the construction industry and I feel the plane could confuse customers.
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