I am a self-employed female personal trainer - empowering women through training for strength, endurance, and flexibility. I use lots of different fun ways to train without having to go to the gym. Eg. skipping, throwing medicine balls, jumping up onto big tires, punching bags, and then do fun dance stuff to hip hop music and then do stretching to relaxing house music.
Its very fresh, vibrant, yet raw hard core girl power.
I thought it might be cool if the words "Kill it Fitness" somehow blended into eachother using the "it" to be inside of the word "Fitness". I dont know exactly how it would work, maybe if the words "Kill" and "it" are bolded... and the rest of "F__tness" is a bit more faded.
Demographics of my audience is females under the age of 30, who live in the city, care about their appearances, want to lose weight and get toned, probably to look better in their clothes and feel more self confident.
Slogan you can incorpoerate: "Girl you be killen em"