I would like KMF in the logo with the full name spelled out along with it.
Kinetic Motion Fitness is both a bricks and mortar gym, as well as an online fitness education website. The logo will be used in a video series as well. Our target audience is women, ages 35-44 who have disposable income and are concerned with maintaining or starting a healthy lifestyle.
I want the logo to imply motion. I want it to be easily read by a passenger in a car who is going 30 mph. I want it to be unique and cool!