Press relations and investor relations for publicly traded companies. We primarily use Web 2.0/3.0 SOCIAL MEDIA marketing techniques and protocols to identify, rank...then engage and create a relationship with bloggers/writers in an effort that they write stories about our client companies. Our client companies tend to be high-quality, emerging growth companies in the tech, green-tech and financial sectors.
We have to balance that we are both a 'next-gen' social media marketing company as well as a credible, authoritative investor relations company. Our target is CEOs of small public companies.