Consumers wear our activity sensors and use our mobile applications. Users earn points for their healthy behaviors (walking, exercising) which they can redeem for discounts on health-related items in participating grocery stores and retailers.
We want to inspire people to "believe in the power of GO" and improve their lives and the lives of people in their families and communities.
Demographics: Young mothers (25-35) initially but needs to also appeal to older and male demographics. Mostly urban, technologically savvy, and middle-upper class
I want the logo to communicate a sense of activism and energy. Working on the slogan but something like "Believe in the power of GO" or "Go get it." However for the design please leave the slogan off.