Tell us a bit about who you are and the people you reach
We are a nonprofit coalition that is helping raise money for progressive groups by competing in the Pepsi Refresh Everything online giving contest. In 2010, we won over $1.6 million in grants for 34 different progressive causes. We're going again in 2011 and hoping to win over $5 million by the end of the year.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
All the organizations work together to recruit people to sign-up to be daily voters...and they got a short email every morning reminding them to vote each day.
We've used the slogan..."working together to raise money for progressive causes"...but it's not a hard and fast slogan. Our entire audience is online and almost exclusively progressive activists (think MoveOn) who are passionate about things like a green economy, alleviating poverty, LGBT rights, etc.