It is a website that will initially provide music sets that can be downloaded. Primarily the business will be an affliate marketing site, although it will be leveraged into the larger market of fitness/sports market at a later date.
My target audience relates to a broader market rather than a specific. Mostly it’s the type of people that are fitness minded and exercise focused, however it will also apply to those that participate in some sort of Martial Arts/MMA/Boxing/Muay Thai discipline.
Complete artistic freedom, with consideration to the target audience, something fresh and modern.