The Big Ag audience are large-acre, commercial farmers in the United States. We are creating a website community where these large acre producers can interact, learn, shop for equipment and have access to resources and content they need to run their farming operations. The audience, while associated with farming, are very much business men and women. Consider them presidents and CEOs of million dollar operations. Land and equipment investments put them in the millionaire category, but they do not drive Bentleys or have chauffeurs. They may drive top of the line trucks, but they probably aren't muddy. These are commercial farming operations - that while they may involve family members, this is not a "family farm."
This logo will be used on a new website as well as on a printed catalog as the magazine masthead.