Susana Stolear is the brand name for a new line of high end fashion jewelry.
As the designer of the line I try to apply my experience as an architect to this new facet of design.
The jewelry is creative, combining semiprecious stones and pearls in different forms and colors, using them in new ways to achieve a versatile and modern product.
It is targeted to be sold at high end department stores and boutiques.
The mission statement of the company is to create beautiful pieces of jewelry that any woman can use comfortably to enhance her appearance making a simple outfit look outstanding.
the line is already very succesfull in Venezuela and this will be for its launching in the U.S. market
Tell us a bit about who you are and the people you reach
our taget is Women ages 15 to 99. Specially professional working women that need to look chic and elegant and need to dress everyday for work.
Also have a sporty line for the “hip” younger woman to wear with jeans.
The logo has to be chic, simple and elegant, sophisticated. Probably grey although I am not closed to any options.
Bold modern letters that reflect my architect background. It has to be small enough to be engraved in a metal tag to identify my merchandise. Probably you will have to use the initial letters of the name only or include a logo in the complete name that can be extracted for that use.
enclosed are my previous logos, so you dont do something exactly the same, i want to refresh the image.
of course, no cartoons, clips or special effects on the letters that might difficult its reproduction in the metal tag.
As a creative designer myself, I am not going to give you any parameters of what I think it should be not o limit your creativity, so just fly and let’s see what you come up with!