I would like the logo to be able to fit in a square shape, so I can use it on Instagram as well as a facebook profile picture. Please note, I don't want a square in the logo, just that I don't want a landscaped/horizontal logo.
Speaking of shapes: circular is preferable to square, and accent shapes are very very good (for example, a water drop, etc).
This is not a necessity, but perhaps the letters "IV" at the end of the business name (Look Alive IV) can be incorporated into the word "Alive" since that word already contains the letters "IV"? Perhaps with a different color or shade to make it stand out?
I like blue colors, because it conveys water, hydration, IV fluids, etc. Since we cater to higher-end clients, I'm not opposed to including some blacks and grays in the logo to convey a sense of luxury and sophistication.
I would prefer the letters "TM" (trademark) be in the logo inconspicuously.