HowToBecome.tv - Day in the Life of your Dream Job
Contest WILL be guaranteed.
HowToBecome.tv is not just where you learn how to get the career you dreamed about as a kid, but to see a "day-in-the-life" of a successful expert in that profession!
How to become a teacher, doctor, police officer, etc...
This show will reach hundreds of thousands of people a month. We need to inspire them and motivate them to act, act now, and continue to act!
18-30 young aspiring professionals. These are largely new media savvy young adults, who are fun, ambitious, and smart. Therefore, we need a logo that stands out to them and not a typical corporate logo.
Anyone else determined to do the work they love, but need some inspiration to act!
"The logo must try to inspire people to act on their dreams"
The MOST IMPORTANT word that the logo should suggest is "action".
We would like to see examples that employ both an Icon and the "HowToBecome.tv" name.
Needs to work well in a variety of sizes, and is legible when reproduced in a small size . It should also look well when expanded. iTunes prefers square .jpg images that are at least 300 x 300 pixels.
We need a logo that can not only be used for the website, but for t-shirts, i thumbnail, etc. Therefore, not too many colors, say no more than 3 unless the combo is brilliant.
Please DO NOT use:
Televisions - as an icon, unless you feel you have a very new and creative approach to it. It is over done in web video.
Cartoon like elements - the target audience is young and sophisticated or they try to be. ;)
The ideas behind the following examples are not clear (hence we didn't buy them) but we love the high energy feeling the give off. They're not great, but you get the idea.
We are really talking about career planning, but with excitement & determination!
The show will not just be a destination site, but be syndicated to numerous career planning websites.
Otherwise feel free to be creative & surprise us!