We are the leader in low cost, efficient, clean dentistry and orthodontics. We make our niche with same day emergency visits, we accept ALL insurances including medicaid. We have the absolute most convenient hours in the industry. We are a growing company. A MAJOR focus of our group is complete dental care with an emphasis on providing orthodontic (braces) care.
Tell us a bit about who you are and the people you reach
Our target audience is BLUE COLLAR, lower middle class working families. A large part of our patient base is children age 6-18 and young working families. We have a very heavy hispanic population patient base as well. We want EVERYONE but a large portion of our patient base is on medicaid or do not have dental insurance and pay out of pocket.
We are looking for a very clean logo that has a hint of blue collar. Fresh and simple and clean. We do not want tacky. We want to communicate that we are not "stuffy" or "uppity" as that will scare many of our chosen demographic. At the same time we do not want to look like a "cheap" dental company either. We want to have welcoming colors and somewhat of a pediatric playful logo without alienating the adult patient base. We want kids to say "that looks like a cool place to come" and the parents to say "that is sleek and clean enough for me to feel like Im not at the pediatric dentist".