We need a logo that can represent the Nonesuch Bakery brand on different media – web site, product packaging, business cards, etc.
Logo Style Guide:
Colors: eggplant purple and black OR single color logo in eggplant
Adjectives: modern, playful, simple, and gender neutral (most bakeries lean feminine – we want something fun but not too girly!)
Font: all lower case letters "nonesuch bakery"
Icon: one icon that is simple and graphic that works with our color scheme and brand-feel for the logo (e.g. - an apron, rolling pin, cake or cookie are suggestions – we are indifferent about cupcake logos as there are so many already out there), or even no icon with a strong lettered logo?
Tagline: depending on the logo design, we may want to include the following tagline so please include logo designs with and without the tagline: gluten-free, wheat-free, dairy-free, egg-free, soy-free, peanut-free (do not use commas to distinguish the terms – plain, round bullet point or some other design is okay)
Inspiration: Here are samples of the kind of style we like:
Other Considerations: our logo may be printed on kraft brown paper packaging – which is simple and earthy – “rough modern” if you will. It could also be printed on white or ivory paper/labels/etc.
File Formats: we need all file formats for all creative media (e.g. Adobe, CMYK, jpeg, etc.)