Mulberry Lofts is a boutique nano apartment community built in a converted historic Kansas City garment factory building (originally built in 1908) that will house 26 apartments. The interior will feature original hardwood floors, stairwells, banisters, high tin ceilings, etc. There are 6 floor-plans named after our favorite trees (Willow, Cedar, Redwood, Alder, Cherry, Juniper).
For our logo, we want to draw upon the natural elements of the forest and wild berries without over-doing this aspect. The logo should draw inspiration from these elements while being easy to read (painted on a building as well as on stationary and business cards). It should be stylized yet not overly-ornate. Cool and hip, but not too pre-fab or corporate. We have preserved many of the original signs of wear and tear in the building and it would fine to reflect this distressed element in a font/logo.
The core target market is millennials who will rent apartments from us.