Dream Cream Ice Cream is a community-inspired ice cream shop that uses ice cream as a platform for philanthropy and financial empowerment. Sales from ice cream flavors make direct contributions to individuals, causes and organizations in exchange for the community service of the recipient. Essentially, it is a social enterprise. Neutral guidelines invite fundraising for any and all need-based causes and encourage customers to become more aware of the economic needs of the community. The end results are financial assistance to individuals in need, a commitment to community service and the opportunity for all individuals to give back to their community.
My hope is that Dream Cream Ice Cream will one day be a national brand. Feel free to be creative and let the character of the business inspire the design.
The majority of ice cream consumers are under 12 and over 65. However, in addition to this natural audience, I will also target men and women 21 - 35. This will include college students and those in transitional phases.
To empower a community where people receive the collective support to realize their dreams
2. Crowd-sourced philanthropy
3. Community - inspired customer service
4. Custom ice cream.
As you will see from my initial logo attempts I would like to incorporate a simple cloud or two. Beyond this, you can change the design completely if you feel so inclined. I'd prefer the new logo to look a little earthier.