Midland Tea Company
We are a walk in and drive through concept selling, Premium Water and Ice, Premium Iced Tea (18 Flavors), YETI Coolers, http://yeti.com/ healthy snack options. We sell double pass Reverse Osmosis water by the bottle, case, gallon, 5 gallon refill, and thousands of cups of Iced Tea, and hundreds of gallons of iced tea daily per store with currently 3 locations.
WE ARE TEXAS
Our culture is selling healthy, active, outdoor lifestyle products
The one thing that is hard to articulate is how important water is to our brand. We sell high quality water for drinking in addition to Ice Tea. We sell water by the 5 gallon refill and by the gallon and we make our own water in house. Our Tea's success is largely due to the quality of our water.
The one thing I haven't articulated properly is the importance of our water. The success of our Tea is largely due to the high quality of our water. We sell hundreds and hundreds of gallons of fresh double pass RO water daily in the form of single gallons and 5 gallon jug refills for home water dispensers. Although Tea represents 60-70% of our total sales, the water is very important also. I think the logo should acknowledge this.
The only other thing the logo should acknowledge is Texas. Texas is a large part of our current culture and we would like that to continue.
Midland is the largest oil field in the world so we might want to incorporate some of those icons
http://www.DrinkTesasTea.com is our other store with the same concept