iGain has to represent the following.
1. Ability to make money – affiliates will sign up at iGain to earn money and advertisers who use iGain will want grow revenue.
2. Honest – there is a lot of lack of trust in affiliate networks so our logo has to represent trust.
3. Professional – we have to portray a corporate/professional feeling. We can not have anything related to iGain feel light, whimsical or considered cute.
I am thinking of colors that represent the above attributes. My research shows Darker Green, Darker Blue and White. However I am open to consider other colors. I also like Blue and White, Silver, or Black or Green and White, Silver or Black
I like a darker green but not too dark. Too dark represents envy, too light represents nature – I would like to see a shade or green that represents money – but err on the darker side. The darker blue should be in the complement the darker green. White does not have to be in the logo but it needs to be the major element of the site. Less is going to be more in the iGain site design. I want to use a LOT of white space.
I also want to play on a "clear" theme. I want the logo to jump off a white background on a web page. I only want to see the logo on a pure white background. I want users to see the logo on a web page and want to touch it. I want them have to look at the logo twice and be blown away.
This will go on a site where less is more.