We are a group of influential women and men in all forms of media (radio, television, film, web-based) who work to amplify and celebrate the strength and influence of women in media. With a 60 year legacy as a champion of the advancement of women, our organization (formerly known as American Women in Radio and Television) has now adopted a new name, Alliance for Women in Media, to better reflect the power of the diversity of our membership and the value of collaborative partnerships in achieving our strategic objectives.
We hold an annual signature event, The Gracies (http://www.thegracies.org), to celebrate and honor programming created for, by and about women, which attracts over 1,000 luminaries in media and entertainment.
Tell us a bit about who you are and the people you reach
Our target audience are thought-leaders and progressive women in media (think Katie Couric, Barbara Walters, Oprah Winfrey). In addition to individual powerhouse women, we partner with organizations such as Dove, AT&T and Ford, and we are expanding our global reach to include influencers around the world.
We are looking for a logo to fully represent who our association is: not just a group of women in radio and television, but THE powerhouse organization that inspires leadership and spurs action across all forms of media.
Here are a few requirements for this project:
-"Women in Media" should be dominant/"Alliance" should be secondary
- Need to have a graphic mark--not just a type treatment. This mark will be used stand alone, in addition to the full name in various places.
- Mark needs to be compact and contained and be easily implemented into all forms of social media (Twitter, Facebook, IPhone apps, etc.)
- Can use the W and M as a mirror image if appropriate.
-We do not want any traditional media icons included (megaphone, radio buttons, etc.)
-Primary color should be red to mirror our signature event, The Gracies (http://www.thegracies.org)
Think creatively! Our organization is comprised of some of the most creative and powerful women and men in all facets of media and we need a logo that represents them.
We will need both vector files (.eps) and .jpg files with PMS colors and font names specified.