Innovative logotype design for Urgent Care medical facility.

Rockwall Urgent Care

Rockwall Urgent Care is a brand new medical facility that will open in a few weeks. It will count with the latest technology (x-ray machine, lab and online tools) to offer a QUALITY and EFFICIENT service.

The industry of Urgent Care puts a high value on TIME. Patients are treated normally after office hours, due to unexpected incidents such as, a fall, a cut, toothache, a burn, etc... and they are seen by a doctor FAST, therefore, they won't have to wait long hours in the waiting room. (one of the problems of emergency rooms)

We want to emphasize the value of EFFICIENCY, FAST SERVICE, QUALITY and INNOVATION.
BUT
The doctors are "conservative" (see photo of interior to get an idea of the style). Not to say that we want cowboy stuff, please!

Families living in the City of Rockwall, Texas (see: http://www.rockwall.com/ to get an idea of the surrounding area). This business will thrive mainly from the LOCAL population.
The environment of Rockwall is one of a newly formed suburb with a big lake (fishing & water related injuries). Most households are of dual incomes, so the population values efficiency, quick turnaround times, and quality. Prospect clients are adults in their late 30’s with children living in the house. Most likely, it will be the children who will need to be treated for minor injuries.

Generally, Urgent Care facilities are associated with the color red.
Because we want to blend with the local culture, we would like to use some or one of the colors of The City of Rockwall brand, that is, blue.

(the red/green combination in USA is perceived as Christmas, so please stay away from that combination).

Please, look at the photos of the interior of the facility to get an idea of the style (I have no control over it). You may also borrow colors and style from it.

The icons of the red cross is generic of the medical field, as well as the snake and the stethoscope. I rather stay away from cliches or generic icons, but if you want to work an interesting background/foreground interplay of the cross, I'd be happy to see it!

I'm also including a few logotypes as samples. I'm looking for something clean yet interesting, monograms okay.

Good luck and thanks for your talent!